Freepik is a popular platform for graphic resources, offers numerous assets for commercial use. regardless of how, follow the platform’s usage guidelines is essential to avoid copyright issues and ensure compliance with their terms of service.
What is Commercial Use on Freepik?
Commercial use refers to any application of Freepik resources in projects or products intended to generate profit. This encompasses everything from marketing materials and website designs to physical products and statistical assets.
Usage Type
Free Account
Premium Account
Attribution Required
Yes
No
Use in Marketing Materials
Yes*
Yes
Use in Website Design
Yes*
Yes
Use as Main Product Element
No
No
Print-on-Demand Products
Limited**
Limited**
Statistical Products
Yes*
Yes
Client Projects
Yes*
Yes
*Requires attribution **Only as secondary elements
Free vs. Premium:follow the Differences
Free Account Guidelines
When using Freepik’s free resources, several basic requirements must be followed:
Mandatory Attribution
Credit must be visible and clear
Standard format: “Designed by Freepik” or specific author’s name
Attribution placement options:
Website footer
Project credits section
Marketing material acknowledgments
Usage Restrictions
Resources cannot serve as primary design elements
Limited to secondary or background elements
Must complement original content
Premium users enjoy additional privileges, though some restrictions still apply:
Attribution-Free Usage
No requirement to credit Freepik or designers
Cleaner, more professional appearance in final products
Enhanced Commercial Rights
Broader usage rights in commercial projects
More flexibility in resource implementation
Access to exclusive premium content
Commercial Implementation Guidelines
Acceptable Commercial Applications
Marketing Materials
Brochures and flyers
Social media graphics
Email marketing templates
Presentation designs
Statistical Projects
Website designs
Mobile applications
Statistical advertisements
Networked marketing campaigns
Client Work
Design projects for clients
Corporate branding materials
Business presentations
Marketing collateral
Restricted Commercial Uses
Print-on-Demand Limitations
Cannot use resources as main design elements on:
T-shirts
Mugs
Phone cases
Other merchandise
Direct Resource Reselling
Prohibited from reselling raw resources
Cannot include in design template packages
Restrictions on resource redistribution
Modification and Transformation Guidelines
Basic Modifications (Not Sufficient)
The following changes alone do not qualify as substantial transformations:
Color alterations
Simple rotation or flipping
Basic size adjustments
Minor cropping
Simple filter applications
Acceptable Transformations
To use resources more prominently, consider these approaches:
Substantial Design Integration
Combining multiple elements creatively
Adding significant original artwork
Creating unique compositions
Creative Manipulation
Extensive modification of original elements
Integration with other design components
Development of new artistic interpretations
Best Practices for Commercial Use
Documentation and Compliance
Keep Records
Download dates
License types
Attribution requirements
Usage locations
Regular Audits
Review resource usage
Verify compliance
Update attributions as needed
Professional Implementation
Quality Control
Maintain high-resolution standards
Ensure proper formatting
Verify visual consistency
Legal Compliance
Review terms regularly
Update usage as needed
Maintain proper documentation
At Last
The resources that Freepik offers must not be used for commercial ends without following the rules and limitations established. In using a free or a premium account, compliance with these serves to remain within the law and to get more from this website’s platform in the creation of your projects. Although Freepik offers wide resources, responsible use and respect of the intellectual property rights are the most important things.
Basic takeaways:
Always provide attribution for free resources
Use resources as secondary elements in commercial products
Consider premium membership for enhanced usage rights
Maintain proper documentation of resource usage
Regularly review and update compliance measures
By following these guidelines and best practices, you can effectively grip Freepik’s vast resource library while maintaining professional standards and legal compliance in your commercial projects.
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